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DM News' Essential Guide to Search Engine Marketing: How Paid Search Engine Marketing Is Just Like the List Business… (dmnews.com)
Paid search, also known as search engine marketing, and the list business are remarkably alike. And list brokers are ideally suited to offer SEM to their clients as a supplement to postal and e-mail lists. If you’ve thought about offering search to your clients but are overwhelmed by what appears to be simply too complex, then read on.
SEO Certification Shapes Search Engine Marketing Community -- New Leader Emerges from Top Grads (PR Web via Yahoo! News)
Kansas City, MO (PRWEB) June 30, 2006 -- Search Engine Optimization professional, William Rock, takes the helm of the online marketing division for merchant services innovator, BankCard Central, and its new subsidiary, OptimizeUs.
SEO Certification Shapes Search Engine Marketing Community -- New Leader Emerges from Top Grads (PR Web)
Top graduate of international SEO Certification Course, William Rock, heads BankCard Central and its subsidiary OptimizeUs.com online marketing as the profile of search engine professionals continues to change. (PRWEB Jun 30, 2006) Trackback URI: http://www.prweb.com/zingpr.php/WmV0YS1TcXVhLUVtcHQtUGlnZy1JbnNlLVplcm8=
DM News' Essential Guide to Search Engine Marketing: Good Organic Rankings Aren’t Enough (dmnews.com)
People sometimes ask me why they should invest scarce marketing dollars in paid search instead of relying on organic rankings alone. “After all,” they say, “I’d be a fool to pay for traffic that I can get for free.”
Search Marketing and the Long-Tail (e-Consultancy)
Martin Dinham is Business Development Manager at Neutralize, one of the UK's leading full service search engine marketing agencies. Neutralize works with organisations such as Mamas and Papas, Black and Decker, Messagelabs and the London Stock Exchange, and is a founder member of the Search Marketing...