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Search Engine Forums Spotlight (Search Engine Watch)
Links to the week's topics from search engine forums across the web: Matt Cutts On Big Daddy: Major Message To SEOs - PPC Analytics Is Only Wishful Thinking - Yahoo: Where to Start with Link SEO - Microsoft's Ballmer: 5 years to catch Google, Yahoo, and more.

The Value of Branded vs. Non-Branded Search Terms (Search Engine Watch)
New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign.

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose? (ISEDB)
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising.

Branded desktop marketing applications tipped to become new key marketing tool (eyefortravel.com)
Commenting on the future possibilities, Eliraz told EyeforTravel.com’s Ritesh Gupta: “We’ve already seen the beginning of (branded desktop marketing applications) this with Southwest’s DING application being heavily promoted online and on television, as well as Virgin Atlantic’s new Desktop Alert application.”

Marriott works on new marketing plans for UK and Ireland (eyefortravel.com)
According to brandrepublic.om, the account covers the UK and Ireland, with the first task to localise the marriot.co.uk site for the UK market and boost traffic through an email marketing push.

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